About PSA

Designed for real estate professionals at all experience levels and those working with either buyers or sellers, the National Association of REALTORS® PSA (Pricing Strategy Advisor) certification provides a framework for understanding:

  • The purpose and benefits of CMAs
  • Terminology of pricing and valuation
  • The Code of Ethics as it relates to pricing
  • How to identify appropriate comparables, and where to find information about them
  • The role of supply and demand in pricing
  • How to adjust comparables
  • Specific challenges and special situations in making adjustments
  • How to guide clients through the CMA
  • How to work with appraisers
  • How to hone your pricing skills and practices

Member Benefits

  • Use of PSA logo and name
  • Downloadable PSA Certificate
  • Customizable Press Release
  • PSA Customizable Marketing Materials
  • Monthly e-newsletter
  • Facebook private networking group
  • PSA lapel pin available for purchase through the REALTOR® Team Store
  • After the initial application fee of $179 is paid, there are no annual certification dues (although you must maintain membership in NAR to use PSA)

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